Explore / Where should the money come from? / Sponsorship & Leasing

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Sponsorship & Leasing

Newcastle City Council already receives sponsorship from businesses and rents out facilities in parks to businesses. More of this could raise more money to help ensure park facilities do not fall into disrepair. However, commercial operations may charge for services and businesses may want adverts in the parks.

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Would this be a good way forward for Newcastle’s Parks?

How would you improve this or do it differently?

Share your ideas and opinions to shape the future of our parks!

Gosforth Trinity Church Workshop

Gosforth Trinity Church Workshop
24/04/2017

"There should not be adverts in the park - at a push on the way in but not inside, but companies could have the chance to sponsor events or even pay to have their name associated with the park. As discussed earlier, running special events, mini festivals, charging people to use the space for running exercise classes, and running activities for schools could all be options. Cafes and commercial spaces such as Wylam Brewery may be an option, but it needs to be a decision made with input from the local community." — Workshop Team One

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Civic Centre Workshop One

Civic Centre Workshop One
24/04/2017

"We would support the right commercial opportunities but this is directly linked to questions around who would be on the charitable trust broad of trustees and directors. Given that there are commercial opportunities in Leazes parks and in other parks – whereby areas could be turned into café for example, etc. – commercial expertise would be needed. On the other hand, we question whether charging for tennis courts would be cost effective and we stand to keeping free everyday activities in parks." — Workshop Team Two

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Civic Centre Workshop One

Civic Centre Workshop One
24/04/2017

"Generally, events would be preferable to leasing out parts of the parks – in order to avoid forms of privatisations in the parks and ensure free access to facilities." — Workshop Team One

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Marie Williams

Marie Williams
22/04/2017

A small amount of appropriate, ethical sponsorship would seem like a sensible way to raise funds. However any corporate use which closes off free access to areas of the park to the public should be prohibited. Newcastle's parks are such a vital resource for residents. Has the council considered running periodic crowdfunder appeals?

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Ed Smith

Ed Smith
21/04/2017

Business sponsorship for parks would need to adhere to strict guidelines. Billboards, fly posting and leafleting would all have to be ruled out. Leasing rooms from unused building space already occurs and doesn't seem to cause any issues. Renovation of Fisherman's Lodge into a commercial space for conferences could work if strict guidelines (including traffic restrictions!) were adhered to. However the overall publicly accessible space would need to remain for the people - free from monetisation and corporate influence. We don't wan't a "McPark."

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Mark Ryan

Mark Ryan
21/04/2017

Big business would love to use the dene for corporate team building events and companies looking to improve their environmental image should be approached as potential sponsors.

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Martin Laban

Martin Laban
20/04/2017

Parks are a recognised space to improve mental health, an element of that is because it is not a monetised space. Where in Newcastle can you go without having to see some advertising. You only need to look at the mega-video advertising board at the Haymarket end of Northumberland street to see where this might go.

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Sinead Williams

Sinead Williams
02/04/2017

This could be a good idea but I agree with other points that this would have to be tightly controlled and not take away from the community's right to free access to land and park's features.

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Leazes Park Workshop

Leazes Park Workshop
31/03/2017

Appropriate sponsorship could be viable. But licensing may damage access to public facilities such as tennis courts etc. -- Workshop Team 2

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Leazes Park Workshop

Leazes Park Workshop
31/03/2017

Danger that free unsponsored events (e.g. Coca-Cola Tai-Chi) would become charged. Suspect that there is little scope for rental of facilities. Though not adverse to some advertising (e.g 'the Greggs Pond') but reducing public access by subletting should be severely limited. -- Workshop Team 2

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Leazes Park Workshop

Leazes Park Workshop
31/03/2017

Allowing businesses into parks may generate income but then allows them to dictate policy/conditions? facilities may begin free of charge.... Tight control needed here!

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Leazes Park Workshop

Leazes Park Workshop
31/03/2017

Sponsorship inevitable but it raises all sorts of issues - charging the organisers who may charge the customers, etc. Accept sponsorship from anybody? Tobacco? McD? -- Workshop Team 2

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Jesmond Dene Workshop

Jesmond Dene Workshop
23/03/2017

"Decision regarding the strategies for generating income should not be made locally because areas which are deprived or don’t have volunteers might not be benefiting. Decision should be informed by local representatives. The paper work and the cost of staff for taking the run of facilities would not make charging for facilities cost effective. In case we could offer spaces for long-term rent to businesses, still we should maintain control over the use of that spaces." — Workshop Team 3

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Dave Poste

Dave Poste
22/03/2017

I think that we should consider any reasonable means of generating income. If we can do that by sponsorship deals with businesses, even if it means one or two adverts being displayed, then as long as it is not overdone, so be it. People may not want to see adverts in their parks but, we need to generate income some how and that is one way.

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Leazes Park Workshop

Leazes Park Workshop
21/03/2017

"Depends on park; and the source of income – strong policies would be necessary. Generally, however a good possibility – litter needs to be considered and it would be the responsibility of businesses." — Workshop Team 3

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Tyne Riverside Country Park Workshop

Tyne Riverside Country Park Workshop
21/03/2017

"It must be proportionate, eg. not taking over large areas permanently. Adverts could be ok but not too much of it – we need to be discreet. Sponsorship should be part of the funding package, but we should not rely on it. All parks are different and in some parks, it would not make any money." — Workshop Team

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Tyne Riverside Country Park Workshop

Tyne Riverside Country Park Workshop
21/03/2017

" A good idea in principle but policies with strong ethics and a tasteful and care for the aesthetic value of parks would be needed. Businesses could look after a specific area of the park. But marketing staff dedicated to look for sponsorship opportunities would be essential." — Workshop Team

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Twitter

Twitter
17/03/2017

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Twitter

Twitter
17/03/2017

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Twitter

Twitter
17/03/2017

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Fiona CLARKE

Fiona CLARKE
16/03/2017

There should be some criteria for business leasing or sponsorship, eg. it should not damage the environment and wildlife; have some health, cultural or educational value.

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Judy Olivier

Judy Olivier
15/03/2017

Yes, but only local businesses advertising local services or achievements.

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Great North Museum Workshop

Great North Museum Workshop
01/12/2016

“Only small ads should be acceptable - maybe on bins?” - Workshop Participant

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Great North Museum Workshop

Great North Museum Workshop
01/12/2016

“There should be an “ethical” qualification for the selection of the companies that could be offered sponsorship opportunities” - Workshop Participant

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Science Central Workshop

Science Central Workshop
01/11/2016

“But who should have a voice on what happens on a local park? Should people who don’t live near-by (or in a different country) be able to comment on the future of a particular site.” - Workshop Participant

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Science Central Workshop

Science Central Workshop
01/11/2016

“Some companies should be excluded from this opportunity – for example, tobacco companies, or fast food” - Workshop Participant

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Science Central Workshop

Science Central Workshop
01/11/2016

“The local community will need to form a committee and have a structure group to decide whether something like that should go ahead” - Workshop Participant

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